This is the number one problem we see with our clients.
As a business owner, you likely understand your customer’s problems better than they do. This is because you deal with a multitude of people who have the same problem every single day.
Over the years, you have developed insider language and jargon within your company. To potential customers, this often leads to confusion regarding your product offering.
Donald Miller of StoryBrand has a great saying, “if you confuse you lose.” This message is for every business owner, salesperson, and leader trying to grow their company.
Confusion is the enemy of your company’s growth, especially on your website, marketing materials and sales pitches.
It is vital that you put yourself in your customer’s shoes and understand why your confusing message is hurting your sales.
If you would like to speak with a business messaging expert, schedule a complimentary discovery call using the link below.